A Different Take on Blog Archetypes

Understanding blogging seems to be on quite a few minds lately. From this end, I've been trying to digest the different blog formats that are out there with hopes of finding potential patterns (Blog Archetypes). Though my focus is compositional, it is certainly not the only vantage point worth considering.

The other day I came across a link on BusinessLogs that pointed to a very different point of view on how to catalog blogs. As the author, Jon Lesser, describes, the only true measure is the revenue model.

Here's a summary of the "archetypes" he sees:

• The Promotional Business Model
• The Advertising Business Model
• The Subscription Business Model
• The Anti-Business Model

Source: JonLessing.org, "The Business of Blogging"

I think this type of categorization leaves out a lot of what blogging is about, but it's still an interesting one to consider. Particularly, I'm curious how the various Blog Archetypes I am developing might map to Jon's and if there's any clustering that can be observed.

So the question remains. When you blog, do you do it for the love or the money?