Blog Archetype Candidates

filed under Blogging · 1 comment in the original

Garret French summarized the blogging world as described by Rick Bruner (via pc4media) As the article describes, there are 4 types, what I have coined the Blog Archetypes., that are the most successful:

1. Thought Leadership Blog. The though leadership blog allows the blogger to distinguish himself or herself as being a well-informed industry professional. One good example is Alan Meckler's Weblog.

2. Customer Relations Blog. The customer relations blog engages with customers. For example, Macromedia's weblog offers product updates from Macromedia product managers.

3. Peer Marketing Blog. Peer marketing blogs are typically ways for marketers to get the word out about their products. Everybody's favorite doll Barbie is an example of a peer marketing blog.

4. Media Relations Blog. The media relations blog is a great way to augment a press section. Geared towards the journalist audience, media relations blogs contain press releases while still maintaining a personalized feel.

Source: webpronews.com, "Blogs Mean Better Listings On Google"