Blog Entry Archetypes

Although blogging as a whole is an open process that allows for unlimited creativity, there are well established “templates” that can be observed in the real world. I have been referring to these templates as Blog Entry Archetypes. The following diagram provides a summary of these archetypes.

In total, I have identified 5 different Blog Entry Archetypes. They are as follows:

• Personal Entry
• Reference / News Entry
• Opinion / Commentary Entry
• Special Purpose Entry
• Thought Leadership Entry

Each of these Entry Archetypes will be examined in terms of several different characteristics, including:

Summary

A brief description of the archetype and the content that typifies it

Format

A structural look at how the Entry Archetype is physically incarnated

Effort

A look at the relative effort and activity required in the preparation, composition, and delivery of the entry

Deployment

Researched and anecdotal evidence of the existence and popularity of the specific Entry Archetype

Examples

Links to specific entries that implement the Entry Archetype

Over the next 5 days, all of the above information will be provided for each of the different Blog Entry Archetypes.