Business Benefits of Blogging

The guys over at Business Logs have a very interesting stream of thoughts as they relate to the Business of Blogging. Picking up on my earlier post regarding the lack of respect the traditional corporation has for blogging, they provide some relevant benefits. Here are the 4 areas they discuss:

• Search Engine Optimization (SEO)
• Stay Fresh In Mind of Customers
• Sense of Community
• Instant Feedback

For me, the community and feedback aspects ring true the most. For many people, the process of developing anything is complicated and intentionally obscured from consumers. By utilizing blogging and open feedback systems, customers get to not only see the process and effort that goes into bringing something to life, they also get to help shape the final product.

Once a customer's invested in something on that level, it's hard to turn your back on it. That kind of loyalty can't be bought.