DEMOfall 2006: Yoriwa - LeapTag

“Personalized discovery tag that learns what you want and delivers it when you want it”

The product is a plugin that you install for the browser. I had a brief demonstration on how the system works and it is interesting. The process starts by defining some areas of interest. Behind the scenes, the application goes out and searches its index.

As you use the application, you are able to give items a Thumbs Up or Thumbs Down. Based on your feedback the system adjusts automatically and refines its search technique to bring you increasingly relevent content.

It returns News & Blogs, Websites, Books sorted out into an accordion interface. There is also a social component to the application. Users can share their finds with their contacts - it seems to be based on Skype. From there, you are able to see what your group of friends thinks as well.

technorati tags:demofall2006, demofall, leaptag