Evolution of the Podcasting Business Model

Back in January, I laid out what I believe the 3 phases of Podcast development to be. Here’s a quick recap:

Phase 1: Content Phase 2: Creation Phase 3: Composition

Since then, I’ve been even more immersed in the process of Podcasting, more specifically my own brew Beercasting. What’s most interesting, at this moment, is that there are now businesses that are attaching themselves to these different phases.

A couple of days ago, I posted about the first Podcasting Studio that has been setup. Clearly, the studio caters to the Creation phase. Now, there’s a new entrant that hits further down the stream in the Composition Phase.

PWOP Productions has announced that they are providing production support for podcasters. Here’s a quick blurb:

Pwop Productions provides podcasting services such as local and remote recording, audio editing and production, custom royalty-free music, transcription, RSS feeds, web development and hosting, and graphic design.

One of Pwop Productions’ newest customers is Microsoft’s MSDN Academic Alliance (msdn.microsoft.com/academic). The MSDN Academic Alliance will be providing a monthly podcast to schools and colleges to utilize in their academic programs.

Source: emediawire, “Podcasting Pioneer Launches Podcast Production Services Firm”

Once again, it’s not clear how successful this will be in the long term, however, it seems more scalable in the longer term to offer Composition services over Creation services.