If They Only Blogged...

There are countless times a day that I come across a situation or conversation where blogging technology seems like the ideal format for solving a problem. As might be expected, blogging does not have the mindshare it really needs to penetrate these spaces, yet. I've argued before that the best way to prove something is to produce successful use cases and announce them from the tops of the highest building possible.

Many folks in the PR business are waking up to the potential, even embracing it. MarketingProfs.com is running an interesting story on cases where blogging could have been applied to give an extra edge or to complete an offering.

Read it now: "Ten Companies That Missed Great Blog Opportunities"

Do you have stories about clients that bawked at your suggestion of blogging? Can you think of places where you see the need for blogging? Let me know.