socialtwister — an archive in time

Internet Usage A-Go-Go

filed under Crossover · 1 comment in the original

There's no doubt about it. The Internet has totally infiltrated our lives and it would take a huge blast to get it out of our DNA now.

John Dowdell mentions the results of a new study on adult internet usage. To quote the source:

The Media Audit reports today that the percentage of adults who spend at least an hour a day on the Internet is significantly greater than the percentage of adults who spend an hour a day with the print edition of a daily newspaper (in 85 U.S. metro markets). In other words, among adults, there are more "heavy users" (and no, we don't mean in need of dieting) of the Internet than of newspapers. Media Audit figures cite growth of heavy online users from 24.6 percent of the adult population in 2002 to 26.2 percent in 2003; for newspapers, heavy users were 19.8 percent in 2002 and dropped to 19.6 percent in 2003. Heavy users of TV were 20.4 percent in 2002 and 20.6 percent in 2003.

Source: Poynter Online

Next thing you know, people will expect it to actually improve their lives!