More on Match.com Voting Drive

A couple of weeks ago, I posted about an upcoming Match.com campaign, "Every Single Vote Counts". It seems the official press release has been made, as discovered by the Social Software Weblog:

An increasing number of businesses recognize that voter projects not only affirm or enhance their image as a good corporate citizen, but also build employee morale and customer relationships. Companies such as Ben & Jerry’s, Stonyfield Farm, Unilever, Patagonia, Match.com, and Working Assets already have launched campaigns this year.

Match.com, the global leader in online dating, has launched “Every Single Vote Counts,” a voter awareness program aimed at its more than 12 million members. “America’s singles population represents a massive, yet rarely segmented, voting bloc,” said Trish McDermott, Match.com’s V.P. of Romance, referring to the more than 80 million single adults eligible to vote in the U.S.

Voteworks is being launched at a critical time. America ranks 139th among world democracies for voter turnout. One-third of eligible citizens aren’t even registered to vote.

Source: Match.com Press Release via Social Software Weblog