Norelco Nails It - Viral Beyond Funny

Pappoe sent me a link to a WSJ article that talks about a Norelco campaign that’s been running to sell their new body shaver.

You can see it here: http://www.shaveeverywhere.com/

The article is really interesting in that it talks about how a campaign was created and some of the key segments in its growth. My favorite part is this:

The campaign has the benefit of being extremely inexpensive: Philips's initial spending on the effort is less than $500,000, Mr. Kratky says. In contrast, buying a single spot on prime-time television alone can cost hundreds of thousands of dollars.

I’m not waiting for the spoofs to come out.