Online Dating Feuding
There are few that can deny the impact that Online Dating has had on the way we form new relationships. On the other hand, many are still up in arms over the actual quality of those new connections and others are quite confused when it comes to the future of the industry.
By any account, the industry can only get bigger. The real question, however, is just how much bigger it can get before it either collapses under its own weight or splinters into a suite of yet-to-be-named hybrid niche industries.
Perhaps one of the first signs that there aren't all green pastures ahead is a recent tussle that surfaced between Match.com and True (formerly TrueBeginnings). News.com reports:
The online personals business is getting to be about as much of a jungle as the dating market itself--at least from the looks of a battle between Barry Diller's Match.com and an upstart competitor.
Diller's InterActiveCorp has launched legal action against six former employees of its Match.com online dating service, who moved to TrueBeginnings, a Texas-based relationship Web site.
Match.com had subpoenas served on the former employees to investigate potential breach of contract, breach of fiduciary duty and other interference with business relations, according to a TrueBeginnings statement.
Maybe there is some secret Online Dating sauce that Match.com was developing? It will be interesting to see how this pans out.