Podcasting Studio Opens

It comes as no suprise to me that there’s an official Podcasting studio now open. The production of quality audio is a skilled dance and requires much more than a simple microphone and a velvet voice.

I think that PaleGroove Studios is doing something that’s not only interesting but also potentially risky. There’s no doubt that $75 for a session in the studio (I’m assuming it’s close to an hour) with MP3 generation and hosting is a great deal. But it could be pricey for some.

Right now, the Podcasting bar is set pretty low. Anyone with a microphone is on the job it seems. There’s definitely people that are investing quite a bit more into their production, but it’s a bit of the lease vs. finance model at work here. Do I pay per use or should I invest in the equipment to do it right. In the beginning it might be easier to try a few in the studio and once committed move on to the larger committment. Of course, hardware may hold its value better and make the investment less risky.

What I am quite interesting in, however, is the potential implication of who might be the actual target for this service. There’s great discussion forming over the future of business podcasting. It seems only natural that businesses would look to professional service centers like this for their answers.

I’m still yet unresolved on the entire business podcasting phenomena. Though I think it has potential, it’s also got to get to a much higher plateau. Right now, a lot of what qualifies as “business” podcasting is actually the publication of speeches and presentations as MP3 files. I know Neville Johnson does a good business podcast, but we need MORE.

In any event, if you’re in the Chicago area (I think that’s where it is) and have the opportunity to stop by, I’d love to hear about it.