Proximity Dating

Some bright blokes in London have come up with some new technology that will combine mobile phones and chance encounters to spark new relationships. The notion is that a personal profile will be stored within the phone along with a pre-defined query of what their mate's qualities are. As noted:

When there are enough similarities between two people, and they happen to be in close proximity, the service tells their phones to communicate with each other

Called Serendipity, the service was created by a team at the Massachusetts Institute of Technology in Boston. The latter-day cupids hope to offer people an alternative to online dating, the New Scientist magazine reported on Wednesday.

Source: Reuters, "Proximity dating on offer for lonely hearts"

Is it just me or does this almost seem a little too invasive? Reminds me of the ads from Minority Report that reacted to the individual's retina to customize digital displays.