syncPEOPLE Branding Overhaul

I've been sitting on this for months now. Some time ago, we were working on the UI for the site and I was having tremendous problems integrating our logo into the general scheme. The main problem was that we use a hall metaphor for our products - mapping different products to different "halls" in a physical conference. For example, our Presentation Hall product provides social tools for speakers and attendees.

Our motto here is Connecting People, Passions, & Pursuits. We firmly believe that by giving people the tools and space to interact, we can encourage better dialog and meaningful relationships. What I found out, however, was that the logo we originally had didn't convey these concepts well. It was locked off, protective, and not easily "connected" to any other idea.

We needed a change and we got one. Here's the results.