Ten Reasons E-mail Will Die
Stowe is dead-set that e-mail will see its end sooner than later, vowing that he "hates it" for many reasons, beyond the SPAM issue. I've argued (see "Will RSS Replace E-mail?") that RSS is not entirely ready to provide what e-mail is providing us now.
Chris Pirillo provides an intriguing Top 10 reasons why e-mail will meet its maker. Here they are, abridged:
- RSS is an unspammable medium.
- As of yet, you can’t spread a virus (or worm) through an RSS channel.
- The user is FINALLY in full control of his or her subscription (entirely).
- Instant organization.
- RSS was crafted with repurposing in mind.
- High-Impact, Cost-effective, Immediate, Measurable, and Targeted.
- Entries can be changed, removed, or expired.
- Users will continue to think twice about sharing their e-mail address with anybody, even after any sort of “legislation” is passed.
- News aggregators will continue to evolve, but are “good enough” to start using today.
- The idea of RSS, much like e-mail, is not going to disappear.
Source: Lockergnome, "Why RSS Will Kill E-mail Publishing" via Radiant Marketing
I think two one of the more interesting questions to ask ourselves are:
- How will we simplify the creation of RSS channels between individuals?
- How will we secure RSS channels?
There are many solutions that now provide e-mail to RSS gateways. Unfortunately, the abdication of this throne will require more than generating RSS from e-mail as that's really a different beast.
On the security front, we're right now forced to use SSL and HTTP-AUTH. Unfortunately, the support for these is somewhat limited while also obtrusive by design. I can imagine the world where I have to authenticate all 300 of my active channels and how annoying that would be for me.