The Attention Gradient

Consumption > Participation > Dedication > Contribution

One of the band members posted the numbers:

• number of times their music was played: around 20,000
• number of MySpace friend requests: 1200
• number of mailing list signups: over 100
• number of CDs sold: ZERO

[...]

Anyway, it kind of hammers home the lessons I've been learning for the past two years, namely that most of the time, exposure is just exposure. It's one thing to get in front of someone; it's another thing to keep them interested, and another thing to get them to care. It also gives you an idea of the numbers game the Big Labels have to play in order to make the bucks they need to stay in business.

Source: Scott Andrew via Seth Godin