The Blue Whale Has Landed

I’m happy to announce my newest venture, Blue Whale Labs. The Lab’s goal is to provide “Strategic consulting, design & development for innovative social applications.” Although this is a new venture, it is more a formalization of the services I have been providing for the past few years. I am still working furiously to launch SocialRoots as quickly as possible and the lab will provide me with a better launch pad when all is in place.

Most importantly, though, is I am solidifying my relationships with my co-founders. I’m working with both Stowe Boyd, our CEO, and Ranvir Gujral, a fellow entrepreneur. The notion of the lab emerged from some discussion we were having several weeks ago circulating around the challenges we’ve faced building out socially-enabled products (both Ranvir and I are launching soon).

Stowe made the official announcement yesterday at Office 2.0 as well as on his blog. Expect more soon.