The Content Dilemma

Today I attended the Technology Solutions Conference held by IAEM. The day was broken down into 3 different tracks that covered a variety of technologies and issues that surround the increasing use and opportunity afforded by those tools.

I naturally was drawn to the session on Communicatons led by Jeff De Cagna. This is the first time I’ve met Jeff but I’ve been readng his Daily Innovator blog for some time. Developing an audience, well it’s hard work.

One of main themes that developed in that session was the challenges associated with acquiring and creating content. Though most who have blogged can quickly identify that there is quite a bit of effort that goes into creating content. I’ve addressed this before when looking at the Blog Entry Archetypes. I even shared a bit of how we’re deaing with this problem - but it will be a few weeks before we tell more.

One interesting thing I noticed, though, was just how constrained some views of blogging, and other social media, were. I don’t attribute the opinions to anyone involved, actually, but more so to the way the traditional media has presented just what’s going on. In many ways, just the tip of the iceberg has been addressed in the widest circle and its truly amazing to see the eyes go wide when they realize just how much lies beneath the surface.