Welcome, Corporate Bloggers

In what can only be filed under the “music-to-my-ears” category, Jupiter has a new study out discussing the increasing penetration of blogging into the corporate messaging mix:

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, reveals that 35 percent of large companies plan to institute corporate Weblogs this year. Combined with the existing deployed base of 34 percent, nearly 70 percent of all site operators will have implemented corporate blogs by the end of 2006.

According to a new report, "Corporate Weblogs: Deployment, Promotion, and Measurement," currently 64 percent of executives spend less than $500,000 to deploy and manage corporate Weblogs.

JupiterResearch Finds That Deployment of Corporate Weblogs Will Double in 2006 - JupiterResearch

I guess I have a few really big questions (something I sure that can be answered by someone with access to the actual report):

• What constitutes a large company?
• Isn't this year almost over?
• What exactly costs $500K?  My guess is the content ;)

Of course, another very important question remains: What's the story look like on the small business front?

technorati tags:blogging, corporate, adoption, research