WSJ: Making Them Pay

The WSJ Online has an interesting report out on how to make money selling content. It's quite lengthy, so I'll use the bold print method to summarize. Here's the plan they outline:

• Give consumers something they can't get elsewhere.
• If you're going to put up a wall, make sure it's in the right place.
• After putting up the wall, make it easy for visitors to climb over.
• Setting prices: Start low, aim higher.
• Bundle Up.
• Hang on to your subscribers by giving them more for their money.
• Get subscribers to upgrade.

Source: WSJ Online, "Making Them Pay"

Surprisingly good and simple advice.