Yahoo! Gearing up for Social Networking?

filed under Social Netware · 19 comments in the original

For many, when it comes to Yahoo! and SNS, the question is not how, but when the sleeping giant will awaken and unleash their next platform. Consider the simple facts about where Yahoo! stands in the SNS food chain. Yahoo! Mail is already an extremely successful web mail application. Yahoo! Personal has millions of users networking and talking to each other on a regular basis. Yahoo! Calendar and My Yahoo! provide the remainder of the PIM services.

Yahoo continues to improve it's Personals service as well, recently adding the ability to rate and evaluate potential mates. Then there's this brief mention:

And Yahoo, according to industry insiders, is working on a social networking service, Mingle, that it hopes to unveil this year — reportedly with the goal of driving users to its own job service, HotJobs, and other portal services. Yahoo wouldn’t comment directly on Mingle.

Source: San Jose Mercury News via Social Software Weblog

The suspense is killing me [heavy sarcasm]