Can You See Me Now?

I have to admit, I often find myself in marvel of the way that advertising works - especially online advertising. We’ve become so accustomed to where the things are hidden we don’t even see them. I’ve noted this many times as I explained to others how dire I think the situation is for our potential customers. It’s nice to have some research to back it up:

An eye-tracking study conducted by the Nielsen/Norman Group finds Internet users avoid viewing banner ads. Text advertising is read more often than display ads, according to the research.Banner blindness means Internet users focus on the content on a page and ignore the advertisements. This is especially true for bright, flashing ads, and other units that are not relevant to what the user is interested in reading, the researchers found

Research: Internet Users Plagued by 'Banner Blindness'

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