Corporate Blogging, Identity, and PR
Marketing Sherpa, “Software Company President Blog Proves a Publicity & Search Optimization Bonanza” http://www.marketingsherpa.com/sample.cfm?contentID=2742
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What’s Your Brand Mantra?, “Corporate blogging case study” http://brand.blogs.com/mantra/2004/06/corporate_blogg.html
Ripples, "Balancing Micro-Business and personal blogs" http://ripples.typepad.com/ripples/2004/06/balancing_micro.htmlHe also decided the blog should not be too personal.
"I might put up little anecdotes to illustrate a point, but this isn't my diary. I don't write about what I had for dinner. That's no great loss to the world of online literature. There are plenty more interesting people out there who make better reading."
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But he fretted over what his investors and customers might think. When you're selling security software to people like the US military, you don't want them to think you take it lightly. "It's a very serious, straightlaced market."
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pc4media, “Half of Me Blogs Here. Half of Me Blogs There. But Please Don’t Go There.” http://worcester.typepad.com/pc4media/2004/06/half_of_me_blog.html
Bloggers can generate mixed messages when they have several blogs that are cross-linked but not harmoniously related. I feel this can alienate their blogging public(s) and may lessen their chances of doing business.
On the other hand, those bloggers whose personal and business lives are happily integrated seem to develop multiple blogs that work well together. When this occurs, the users benefit from a richer experience.
If your business persona is vastly different from your private blogging persona, you are going to may create a negative impression in your business audience by tightly linking the two. Even if you attempt to conceal your private blog by writing anonymously, it will eventually be discovered.