Demo Fall 2006: BuzzLogic

BuzzLogic turns the chaos of social media into a channel that can be understand and monetized. The ability to monitor, measure, and engage with influencers.

The Conversation Index doesn’t stop at blogs since relationships don’t either. There are able to map out “who’s spreading the flu and turning it into an epidemic”. The goal is to help companies focus their listening. “Better listening makes for better marketing.”

In the demo, they show how Microsoft can use the system to engage a blogger than influences the top influencer for Zune coverage. The Zune team will be able to track the results of the engagement.

BuzzLogic lets you:

1. Monitor any conversation
2. Identify the top influencer
3. Map how they yield their influence
4. Engage those influencers

technorati tags:demofall2006, demofall, buzzlogic