Looking Back At BloggerCon II

I'm back from BloggerCon after a quite warm day in Harvard Law School. There really were a great deal of interesting people and comments passed around throughout the conference.

As usual, the echoes of blog conversations ran long and loud as topics discussed in many different contexts converged in the real world. There's nothing that can ever replace that face-to-face interaction, though.

By far, the most interesting session was the one run by Jeff Jarvis on the Business of Blogging. I've spent the last week exploring several different aspects of blogging. Some of the key topics that came from the discussion related to the models for generating revenue, the need for metrics in the industry, and the questions relating to the ethics of blogging and business combining.

One of the main action items that resulted was the notion of a Trade Association of sorts that would assist in the establishment of the blogging industry and increase the appeal of it to marketers. I'm looking forward to see what the outcome is.