Organziational Blogging
An architect once designed a cluster of buildings. When asked by the landscape crew where to pave the sidewalks, he told them to plant grass between all the buildings, wait a year, then, after the occupants had worn the most useful paths, the architect told the landscape crew to pave the pathways that the occupants had created.
In an organization blogs can operate much the same way. They become open spaces where people can create their own path. Discussions emerge and the lines wear deeper into the solid ground, creating meaningful relationships built on common interests.
We're bombarded with marketing ballyhoo about how technology is redefining not just how we work, but actually speeding up the pace of change itself. It is, and has reached a point well beyond any leader's ability to stay on top of it all. Just as delegating responsibilty ensures the smooth operation of an organization, empowering a team with weblogs allows the collective IQ to stay current.