Seth Godin on Podcasting

Yesterday, Seth Godin made a quick mention about Podcasting and what he saw as some of the main challenges with the medium, namely the long times to parse and consume. Of course, this initiated a small torrent of complaints from the podcasting afficionados that came to the side of their maiden.

Of course, I was sure Seth wasn't dismissing the medium when I first read it. How could he be? I'm still waiting for my copy of his most recent book, All Marketers Are Liars, it seems that he focuses in on the art of storytelling and authenticity in communication. There's no way he could be against it.

In fact, he's not. Afterwards, he posted a follow-up that clarified his stance and points to what he thinks is great. He's even linked to the first and only Godin Podcast there is.

Of course, what I think Seth really needs is to take his story on the road. More importantly, he should get Sparkcasting on board and let us put together a "Book Talk Show". We've spent the past 5 months working on how to make conversation more discoverable and approachable.

Stay tuned for the first edition.